CEO | President | Board Director

Demos Parneros

Demos is an accomplished C-level executive with extensive experience at Fortune 500 companies including Barnes & Noble, Staples, and Macy’s.

He is the founder of CityPark LLC, where he has invested in more than a dozen startups and growth companies primarily in retail tech, future of shopping, and omnichannel experience.

Demos Parneros

Demos Parneros is an experienced and innovative retail and e-commerce leader, helping Staples grow from a startup to a Fortune 100 company, serving as President of North American Retail and E-commerce businesses. He subsequently took on the role of CEO at Barnes & Noble, leading a focused transformation plan, which eventually led to the sale of the company. In addition to previously serving on several high-profile company boards, Demos now leads CityPark LLC, which has invested in leading-edge consumer and retail tech startups.

Client Recommendations

I have been fortunate to know Demos since my very first few days at Staples. I know Demos as a positive, curious and strategic executive, as well as a kind and supportive leader. Demos’ years of experience, from running stores in his early career

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Amy Lang President, Global Business Operations CDS
Amy Lang President, Global Business Operations CDS

I have been fortunate to know Demos since my very first few days at Staples. I know Demos as a positive, curious and strategic executive, as well as a kind and supportive leader. Demos’ years of experience, from running stores in his early career all the way to running companies, enables him to provide comprehensive strategic guidance. He can see the big picture of where an industry is going, what white spaces can be explored and all the interconnected threads of vendors, merchandising, supply chain, operations and customer outreach that are needed. But he can also get into the detail of each of those disciplines to map out a plan to get there.

I first met Demos in the early 2000s when he was serving as President of Staples. My company, Parago, was a key vendor of Staples and provided services to the company for over 15 years. I served as the CEO of Parago and was the executive sponsor on

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Juli Spottiswood Chairman at Onbe
Juli Spottiswood Chairman at Onbe

I first met Demos in the early 2000s when he was serving as President of Staples. My company, Parago, was a key vendor of Staples and provided services to the company for over 15 years. I served as the CEO of Parago and was the executive sponsor on the account. Over the years, the relationship between our two companies was strategic as Parago was constantly looking for ways to drive customer acquisition and loyalty. Being the amazing leader Demos is, and his passion for customer service, he provided an audience for us over the years to discuss our programs.

I served as Demos’ Chief of Staff for nearly two years at Barnes & Noble. In that time, I learned so much from watching him work – both about how to run an effective business and how to treat people. You can tell from how he

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Leah Cook Chief of Staff at WW
Leah Cook Chief of Staff at WW

I served as Demos’ Chief of Staff for nearly two years at Barnes & Noble. In that time, I learned so much from watching him work – both about how to run an effective business and how to treat people. You can tell from how he approaches problems, the questions he asks, the decisions he makes, etc., that he sees the big picture but also understands the operational details. He leads his team toward results but truly values not only people’s contributions to the business, but the people themselves. It was a pleasure working for Demos.

I thoroughly enjoyed working with Demos during my time at Staples (1999-2001), when he was running one of the major regions and I was SVP strategy. He built the business substantially by rolling out new stores, upgrading older stores to improve

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Deborah Ellinger Former CEO
Deborah Ellinger Former CEO

I thoroughly enjoyed working with Demos during my time at Staples (1999-2001), when he was running one of the major regions and I was SVP strategy. He built the business substantially by rolling out new stores, upgrading older stores to improve their throughput, and hiring and retaining a talented team. He executed a very rapid store expansion, and, despite the pressures we were all under, Demos helped make Staples a fun place to work!

I had the pleasure of working with Demos during my 13 years at Staples. Demos is an inspirational leader, thoughtful but direct. Demos brings his passion and excitement to everything he does. It is infectious, motivating not only his direct reports,

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David Winter Director Category Manager
David Winter Director Category Manager

I had the pleasure of working with Demos during my 13 years at Staples. Demos is an inspirational leader, thoughtful but direct. Demos brings his passion and excitement to everything he does. It is infectious, motivating not only his direct reports, but anyone who has been fortunate enough to have had the opportunity to work alongside of him. I learned so much during my time with him, and have carried those lessons on long after we stopped working together.

Demos held executive positions at Barnes & Noble and Staples, and has been at the forefront of efforts to drive digital adoption and omni-channel focus to confront secular changes in the industry. He’s attracted and inspired high-performance executive teams, restructured legacy retail and e-commerce groups, launched innovative and flexible store formats, and established deep relationships within the Wall Street analyst and investor community.

Get in touch about board opportunities, startup investments, and media or speaking engagements.

Thought Leadership

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